James M. “Jay” Keeton, III


phone (804) 320-6600
fax (804) 320-8040
email Email Me


Jay grew up in Midlothian and practices in the fields of Estate Planning and Business Succession Planning. Before joining Hairfield Morton, Jay was in private practice of law and served as General Counsel for an independent financial firm in Richmond. Jay enjoys working with families and small business owners and drawing on his past experiences. He provides legal counsel for new businesses on formation of corporations and business structure, drafting internal policies and structuring commercial transactions. When it comes to estate planning for individuals, Jay does everything from simple wills and powers of attorney to complex tax and retirement benefit planning. Jay is a frequent speaker on topics such as tax law changes, retirement planning for IRA’s and succession planning for business owners.

Jay and his wife, Hillary, live in the Fan with their lab, enjoying all that the Richmond area has to offer.


  • BA-History -  James Madison University
  • MA-History - Virginia Commonwealth University
  • JD  - University of Richmond
  • LLM in Tax - Villanova University

Professional Associations and Memberships:

  • Richmond Estate Planning Council
  • Chesterfield County Bar Association

Call for a Consultation

Hairfield Morton
2800 Buford Road, Suite 201
Richmond, VA 23235

Phone: 804-320-6600
Fax: 804-320-8040

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